战略管理英文版(DOC 29页)

Introduction
A brief profile of the company
Purpose statement
Strategic Analysis
Internal Environment
Mission and vision
Values
Key factors of success:
External Environment Analysis
PESTEL
Five force analysis 
Customer analysis
Competitor analysis
SWOT Analysis
Strategic challenge
Solution
Strategy option
Option Comparative Analysis
Revenue and marketing share
Option selection
Implementation and change factors
References
Appendices
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