某公司管理知识沟通及基本战略管理知识分析(PPT 91页)
某公司管理知识沟通及基本战略管理知识分析(PPT 91页)目录:
第一节 沟通者策略
第二节 听众策略
第三节 信息策略
第四节 内容和结构的组织
第五节 文化策略
某公司管理知识沟通及基本战略管理知识分析(PPT 91页)简介:
TELL: you are informing or explaining; as a result of the communication, you want your audience to understand something you already know.
SELL: you are persuading; as a result of the communication, you want your audience to do something different.
CONSULT:you are conferring. You need some give-and-take with your audience. You want to learn from them, yet control the interaction somewhat.
JOIN:you are collaborating. You and your audience are working together to come up with the content.
In tell/sell situations:
You have sufficient information
You do not need to hear others’opinions, ideas, or inputs
You need or want to control the message content yourself
In consult/join situations:
You do not have sufficient information
You need to hear others’opinions, ideas, or inputs
You need or want to involve your audience in coming up with the message content
..............................