The Planning Cycle企划循环(PPT 34页)
The Planning Cycle企划循环(PPT 34页)内容简介
The Planning Cycle企划循环
A Continuous Process一个持续不断的过程
A Complex Process一个复杂的过程
The Cycle循环
Where Are We?我们现在何处?
Market Considerations市场考量
Brand Considerations品牌考量
Why Could We Be?我们可以到达何处?
Where Could We Be?我们可以到达何处?
How Could We Get There?我们如何到达该处?
Identifying The Target Consumers界定目标对象
Sources Of Brand Growth品牌成长来源
An Example举例
Four Stages Of Advertising Development广告发展的四个阶段
Where Research Fits In调研在何处卡位
Qualitative vs Quantitative质化V.S量化
..............................
A Continuous Process一个持续不断的过程
A Complex Process一个复杂的过程
The Cycle循环
Where Are We?我们现在何处?
Market Considerations市场考量
Brand Considerations品牌考量
Why Could We Be?我们可以到达何处?
Where Could We Be?我们可以到达何处?
How Could We Get There?我们如何到达该处?
Identifying The Target Consumers界定目标对象
Sources Of Brand Growth品牌成长来源
An Example举例
Four Stages Of Advertising Development广告发展的四个阶段
Where Research Fits In调研在何处卡位
Qualitative vs Quantitative质化V.S量化
..............................
用户登陆
企划方案热门资料
企划方案相关下载