某咨询公司汽车业研究报告英文(pdf 14页)

The global automotive industry hasbeen and continues to be in a periodof wrenching change. Intense pricepressures and stagnant share pricesare resulting from more powerfulcustomers and major industryovercapacity. In addition, easy accessto cost information provides thecustomer with new leverage innegotiating with dealers. These facts,combined with volatile economiccycles, will result in the shakeout ofweak and unresponsive automotiveOEMs, a reshufflingoftheglobalmarket share leaderboard, and changesat the CXO level in those companiesthat lag the competition. In their placewill emerge a new group of innovativeleaders who create a new kind of“adaptive” automotive company.Research by the CGE&Y Center forAutomotive Excellence has determinedthat many global OEMs have alreadybegun the process to create thisadaptive automotive enterprise. Thismovement is counter to the traditiona“push” manufacturing system madefamous by Henry Ford andperpetuated by most OEMs. Theadaptive automotive enterprisereplaces the old push system with anew customer-pull system and anorganization that allows the extendedenterprise to sense actual customerdemand in near real-time, then rapidlyrespond to this demand in anintegrated, coordinated manner.The objective of being “adaptive” isthree-fold:
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