银行卡营销策划方案(ppt 40页)

目录
一、策划目的                                                       
二、分析当前的营销环境状况                               
三、市场机会与问题分析                                               
四、营销策略
（一）产品策略                                                      
（二）价格策略                                                     
（三）分销渠道                                                      
（四）促销策略                                                     
（五）广告策略                                                      
五、策划方案各项费用预算                                   
六、主题活动                                                         
七、附录                                                                                                                        

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