3MPA《战略管理》中英文(ppt 13页)

一、优势和弱势
二、机会和威胁
三、战略匹配

 

内外条件的分类 Classification of Internal and External Conditions
优势Strengths: 竞争优势 competitive advantage+stable and healthy internal atmosphere（稳定、健康的条件）.
弱势Weaknesses: 竞争弱势competitive disadvantages+an unstable and unhealthy internal atmosphere（不稳定的内部条件）
 1. 优势Strengths
(1) 核心竞争力Distinctive competency (leverage): product design, low cost, high efficiency, leadership in product innovation, ability to influence legislation, control of cost and other, massive availability of capital, CRM-customer relations management.
Examples: Toyota—quality; Benz—image, IBM—service; Coca Cola—international brand recognition; HP—innovation; AT&T—technological expertise.
开发Developing a distinctive competency
利用Exploiting distinctive competency
保护Protecting distinctive competency
(2)稳定器 stabilizers: maintenance strength
                    Fair wages and salaries; good working conditions;efficient employee hiring practices, promotion from within, a clear sense of mission, efficient work flow, availability of executive training program, effective superior-subordinate communication.
组织正常运作的必要条件。

 

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