某通信公司增值服务总结(doc 14页)

目  录
一、综述....................................3
1.游戏、社区、交友业务成为SP关注的焦点.................13
2.行业整合趋势明显....................................13
3.产业链合作活跃....................................13
4.积极开拓2.5G业务....................................13
二、市场环境分析....................................3
1.政治政策....................................3
2.经济....................................3
3.社会....................................4
4.技术....................................4
5.行业优势....................................4
A.与互联网相比....................................4
B.与固话网相比....................................4
C.与电视网相比....................................5
6.行业弱点....................................5
三、多种不同角度的分析....................................5
1.盈利模式....................................5
A.多方合作，打造共盈....................................5
B.盈利手段多样化....................................5
2.服务类型....................................6
A.通信类....................................6
B.娱乐类....................................6
C.资讯信息类....................................6
D.交易类....................................6
3.功能....................................7
A.纯文本....................................7
B.MMS....................................7
C.游戏....................................7
D.IVR....................................7
E.WAP....................................7
F.彩铃....................................8
四、市场细分....................................8
1.按年龄特征细分....................................8
A.青少年....................................8
B.中年....................................8
C.老年....................................9
2.按行业细分....................................9
3.按收入细分....................................9
4.按职务细分....................................10
5.按家庭角色细分....................................10
五、推广策略....................................10
1.整合营销....................................10
2.群发....................................11
六、SP产业市场展望....................................11
1.SP市场规模的展望....................................11
2.SP行业潜在的威胁....................................11
A.内容同质化、低质化严重....................................11
B.行业已经比较成熟，市场份额瓜分殆尽.....................12
3.SP的技术发展趋势....................................12
七、SP业务提供商分析....................................12

 

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