外在分析(ppt 45页)

Chapter 2
The External Environment: Opportunities, Threats, and Industry Competition, and Competitor Analysis
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson
External Environmental Analysis
A continuous process which includes
Scanning 掃瞄: Identifying early signals of environmental changes and trends
Monitoring 監測: Detecting meaning through ongoing observations of environmental changes and trends
Forecasting 預測: Developing projections of anticipated outcomes based on monitored changes and trends
Assessing 評價: Determining the timing and importance of environmental changes and trends for firms’ strategies and their management
General Environment
Sociocultural segment 社會文化面
Women in the workplace
Workforce diversity 勞動力多元化
Attitudes about quality of worklife 工作生活素質
Concerns about environment
Shifts in work and career preferences
Shifts in product and service preferences
Economic segment 經濟面
Inflation rates
Interest rates
Trade deficits or surpluses
Budget deficits or surpluses
Personal savings rate
Business savings rates
Gross domestic product
Political/Legal Segment 政治/法律面
Antitrust laws (公平交易法)
Taxation laws
Deregulation philosophies 管制解除(鬆綁)理念
Labor training laws
Educational philosophies and policies

 

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