Tsinghua讲义－战略成本管理(ppt 16页)
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- 战略成本管理
Three Keys to Success
Fundamental Formula of Business Success
Structure of Team
SWOT Analysis of Competitive Advantage
Benchmarking
Value Chain and Landscaping Analysis
Case: Sara Lee
Examples of Term Papers
Li and Fong
Term Paper
Three Keys to Success
Vision: Goal, Innovation, Opportunities Strategy: How to make it happen (allocating physical resources) Team: Who make it happen (building organizational human capital)
Fundamental Formula of Business Success Economic Value = (price – unit cost) x quantity
Price and Quantity: Customer Satisfaction, Customer Loyalty
Cost: Source of Competitive Advantage
Economy of Scale
Economy of Scope
Division of Labor and Specialization
Structure of Team
Free Form: Double Tennis, Jazz Combo
Centralized: Soccer/Orchestra
Decentralized: Baseball
Basic Components of Team:
Functional Role, Decision Type, Leadership Style
SWOT Analysis of Competitive Advantage
Strength
Weakness
Opportunity
Threat
Finding SWOT: Benchmark Analysis
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