德国某航空公司成功创新案例解析(英文版)(ppt 21页)

德国某航空公司成功创新案例解析(英文版)内容提要：
The most important goals in the restructuring phase were:
Case study：
Build units which are smaller, better manageable and closer to the market
Segment the organization into business units which reflect market needs and can be benchmarked
Achieve balance responsibilities among the business units
Build clear customer-supplier relationships within the company, the performance of which can be benchmarked
Achieve a competitive cost structure
Force constant internal and external benchmarking
Phase II
Scope
Reengineering of multiple pro-cesses:
Network Management/Marketing Processes:
Scheduling
Pricing
Yield Management
Operations Processes:
Production/Operations Planning
Ground Services
Flight Operators
Service Processes
Service development
Service delivery
Line maintenance
Network management Cargo:
hubbing concepts
corporate planning & controlling

 

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