企业联盟的类型及运作成功的要素

【内容提要】20世纪90年代以来，我国出现了为数不少的各种类型的企业联盟。但一些企业联盟
在运作中存在各种各样的问题，致使其未能充分发挥联盟的优势。究其原因，是企业联盟的理论尚未
得到深入的阐释，结盟企业缺少对联盟科学运作的系统研究。鉴于这种情况，本文首先系统地归纳了
企业联盟的各种类型及其特征，在此基础上提出并论证了企业联盟运作成功的六个要素，供相关企业
参考。
【摘 要 题】战略管理
【英文摘要】Since 1990s, many different types of enterprise allance haveemerged in our country.
However,there exist varied problems inthe enterprise alliance, which means that the enterpisealliance can't
give full play to their advantages. The reasonis as follows: First, the theory of enterprise allance hasn'tbeen
deeply explained; secondly, the member enterprises failedto systematically research the scientific
management of thealliance. In view of this situation, conclusions regarding thedifferent types of enterprise
alliance and their charactersare made in this article. The Author mentions six essentialfactors of scientific
management of successful enterprisealliance, and offers them for reference.
【关 键 词】企业联盟/公司中心主义/联盟文化
enterprise alliance/company centralism/culture of
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