危机管理〈英文版〉(ppt 18页)

Media and Journalists in China
Principles of Working with Media
What Can Media Do for us?
What Shall We Do for Media?
Case Study
  8,725 of magazines       
  2,058 of TV channels / 360 TV stations
 2,094 of newspapers
 1,933 of radio channels / 360 radio stations
 595,550 Websites – internet plays an increasingly important role

   (Info source: Media Analyzing Web, China Internet Info Resources Report)
  Limited resources / tight budgets
  More attention to consumers
  Window to the Chinese consumers
  Patriotism
  Thirsty for new info (trends, tech, etc.)
  Strong support of reform and development
  Openness to int’l coverage and perspective
  Tightened restriction of commercial stories
  Tight editorial control
  Quality of reporting fluctuates
  Higher turnover
  Each comes with his / her own style, level of ethics, expertise, knowledge and personality
  Each one, however junior or senior, demands respect, attention and patience
  Facts and Figures
  Access to the senior managers and first-hand info
  Exclusiveness
  Juicy stuff and localized materials
  News & big story
  Very quick response
 
On top of that, co-operation!
“The media plays a vital role within society and we
recognize the importance of fast, comprehensive
and reliable info.  In our relationship with the media
(television, radio, written press, electronic media),
we aim for honest debate, based on mutual respect
and the constructive pursuit of relevant, objective
info.”

“Accordingly, we refuse all and any relationships
contrary to the basic principles of integrity.”

(Source: Michelin Performance & Responsibility Charter)

 

 

 

 

 

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