合作策略英文(ppt 29)

Cooperative Strategy
Strategic Alliance
Strategic Alliance
Types of Cooperative Strategies
Reasons for Strategic Alliances by Market Type
Reasons for Strategic Alliances by Market Type
Reasons for Strategic Alliances by Market Type
Business-Level Cooperative Strategies:
Business-Level Cooperative Strategies:
Business-Level Cooperative Strategies:
Business-Level Cooperative Strategies:
Business-Level Cooperative Strategies:
Business-Level Cooperative Strategies:
Business-Level Cooperative Strategies:
Corporate-Level Cooperative Strategies
Corporate-Level Cooperative Strategies:
Corporate-Level Cooperative Strategies:
Corporate-Level Cooperative Strategies:
International Cooperative Strategies
International Cooperative Strategies
Network Cooperative Strategies
Network Cooperative Strategies:
Network Cooperative Strategies:
Competitive Risks with Cooperative Strategies
Competitive Risks with Cooperative Strategies
Approaches for Managing Cooperative Strategies
Competitive Risks with Cooperative Strategies

 

Cooperative Strategy
Cooperative strategy is a strategy in which firms
work together
to achieve a shared objective
Cooperating with other firms is a strategy that
creates value for a customer
exceeds the cost of constructing customer value in other ways
establishes a favorable position relative to competition
Strategic Alliance
A strategic alliance is a cooperative strategy in which
firms combine some of their resources and capabilities
to create a competitive advantage
 A strategic alliance involves
exchange and sharing of resources and capabilities
co-development or distribution of goods or services
Types of Cooperative Strategies
Joint venture: two or more firms create an independent company by combining parts of their assets
Equity strategic alliance: partners who own different percentages of equity in a new venture
Nonequity strategic alliances: contractual agreements given to a company to supply, produce, or distribute a firm’s goods or services without equity sharing

 

 

..............................