公司层策略英文(ppt 38)

Two Levels of Strategy
Key Questions in Corporate Strategy
Levels and Types of Diversification
Levels and Types of Diversification
Levels and Types of Diversification
Levels and Types of Diversification
Reasons for Diversification
Reasons for Diversification
Reasons for Diversification
Adding Value by Diversification
Alternative Diversification Strategies
Sharing Activities:
Sharing Activities:
Alternative Diversification Strategies
Transferring Core Competencies:
Transferring Core Competencies:
Alternative Diversification Strategies
Efficient Internal Capital Market Allocation:
Efficient Internal Capital Market Allocation:
Alternative Diversification StrategiesRestructuring:
Restructuring:
Restructuring:
Incentives to Diversify
Incentives to Diversify
Managerial Motives to Diversify
Relationship Between Diversification and Performance
Relationship Between Firm Performance and Diversification

 

Two Levels of Strategy
A diversified company has two levels of strategy
1. Business-Level Strategy (Competitive Strategy)
How to create competitive advantage in each business in which the company competes
- low cost  - differentiation
- focused low cost  - focused differentiation
  - integrated low cost/
    differentiation
2. Corporate-Level Strategy (Company-wide Strategy)
How to create value for the corporation as a whole
Key Questions in Corporate Strategy
1. What businesses should the corporation be in?
2. How should the corporate office manage the array of business units?
Corporate Strategy is what makes the corporate whole add up to more than the sum of its business unit parts

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