ProductQuest（英文版）(ppt 22页)

ProductQuest（英文版）内容提要：
Product Evaluation
Test improved products vs. competitors
Fine-tuning product to optimum level prior to launch
Can include other marketing components - concept, pack, price, etc => Fine-tuning   marketing mix prior to launch
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Product Tracking
Monitor products - attribute quality, brand  preference
Track health and equity of product, assess changes in competitors, measure product variation against internal quality control standards
Is product manufactured at  a consistently acceptable standard?
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Product Maturity
Assess cost reduction opportunities - increase profit
Measure product preference - sales declining
Ingredient substitution = consumer retention
Gauge how much product change and ingredient change is possible.

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