Cooperative Strategy（英文版）(ppt 29页)
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Cooperative Strategy（英文版）内容提要：
Strategic Alliance
A strategic alliance is a cooperative strategy in which
firms combine some of their resources and capabilities
to create a competitive advantage
A strategic alliance involves
exchange and sharing of resources and capabilities
co-development or distribution of goods or services
……
Types of Cooperative Strategies
Joint venture: two or more firms create an independent company by combining parts of their assets
Equity strategic alliance: partners who own different percentages of equity in a new venture
Nonequity strategic alliances: contractual agreements given to a company to supply, produce, or distribute a firm’s goods or services without equity sharing
……
Business-Level Cooperative Strategies:Complementary Strategic Alliances
horizontal complementary strategic alliance is formed between partners who agree to combine their resources and skills to create value in the same stage of the value chain
focus on long-term product development and distribution opportunities
the partners may become competitors
requires a great deal of trust between the partners.
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