您现在的位置: 精品资料网 >> 企业管理 >> 经营管理 >> 资料信息

Cooperative Strategy(英文版)(ppt 15页)

所属分类:
经营管理
文件大小:
226 KB
下载地址:
相关资料:
英文版
Cooperative Strategy(英文版)(ppt 15页)内容简介

Cooperative Strategy(英文版)内容提要:
Types of Strategic Alliances
Joint Venture
Independent firm is created by the joining assets from two other firms where each contributes X% of the total
Example:  Xi’an Janssen Pharmaceuticals .
……

International Cooperative Strategies
Allows risk sharing by reducing financial investment
Host partner knows local market and customs
However....
International alliances can be difficult to manage due to differences in management styles, cultures or regulatory constraints
Must gauge partner’s strategic intent so they do not gain access to important technology and become a competitor
……

Competitive Risks with Cooperative Strategies
While cooperative systems can offer many advantages, there are also significant risks associated with them
Poor contract (loose and not detailed) development
Misrepresentation of partners’ competencies
Failure of partners to make complementary resources available
Being held hostage through specific investments made with partner
Misunderstanding a partner’s strategic intent.


..............................