International Strategy(英文版)(ppt 28页)
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- 经营管理
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- 英文版
International Strategy(英文版)内容提要：
Motivations for International Expansion
Increase Market Share
Domestic market may lack the size to support efficient scale manufacturing facilities
Example: Japanese electronics or automobile manufacturers
……
Economies of Scale or Learning
Expanding size or scope of markets helps to achieve economies of scale in manufacturing as well as marketing, R & D or distribution
- Can spread costs over a larger sales base
- Increase profit per unit
……
Corporate-Level International Strategies
Type of Corporate Strategy selected will have an impact on the selection and implementation of the business-level strategies
Some Corporate strategies provide individual country units with flexibility to choose their own strategies
Others dictate business-level strategies from the home office and coordinate resource sharing across units.
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