品牌管理之目标顾客群零售模式讲义(ppt 36页)

品牌管理之目标顾客群零售模式讲义目录：
1 - Identify Target Household “确定目标顾客群”
2 - Establish Core Competency “构建核心竞争力”
3 - Define Value Propositions “定义并传达价值命题”
4 - Create Shopper Offering “围绕顾客群创建商品组合”
5 - Establish Corporate Roles, Tactics, Measures “确定总体角色, 策略, 衡量标准”
6 - Shopper Offering Assessment “评估商品组合”
7 - Create Shopper Offering Business Plans “创立商品组合的业务发展计划”
8 - Assess Shopper Value Proposition Effectiveness “定期评估价值命题的有效性”

 

品牌管理之目标顾客群零售模式讲义内容提要：
 

..............................