PC Competitor Analysis:  IBM(ppt 21页)（英文版）

PC Competitor Analysis:  IBM内容提要：
Key milestones
Set up IBM Customer Association in 1984
Opened Beijing, Shanghai, Shenzhen, Chengdu, Guangzhou, Nanjing, Xian, Chongqing offices
Established customer service network covering dozens of China major cities
Set up China purchasing center* in Shenzhen
……

Mission
To lead in the creation, development and manufacturing of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics
To translate these advanced technologies into value for our customers through our professional solutions and services businesses worldwide
……

Strategy
Shift product-oriented strategy to industry-oriented development strategy
Define E-commerce as focus of IBM business in China
Position PC as part of EoN (edge of the net) concept instead of a standalone product
Gradually exist* PC business in the next seven years globally by selling it to Dell with Dell's promise to purchase IBM's components in return.