企业战略管理--环境分析(ppt 39页)

企业战略管理--环境分析目录：
I.内部分析 Internal Analysis
II.事业层The Business Level
III. 职能层 The Functional Level
IV. 信息收集方法

 

企业战略管理--环境分析内容提要：
信息收集和分析是战略管理的重要因素，而
环境分析正好满足要求。
The importance of environmental analysis A key
element, the type of environmental information in this phase.
1、内外分析      Internal and external forces, positive or
negative impact. Examples: Rate of product innovation vs.
price discounting by a competitor. 公共机构重组、合并
和私有化。Government Reengineering.
2、努力和高效 Exhaustive and Productive
战略管理重视外部环境（由内到外）、长期目标和组织的未来。
……

（一）要点 The Importance
自我分析Learn the capabilities or what the organization can do or cannot do by Self-analysis and introspection.
(1) 优势和弱势是什么？What the organization’s strengths and weaknesses are;
(2)如何利用优势和避免弱势?what must be done to eliminate the weaknesses and capitalize the strengths.
（二）分析框架：战略制订科层Analytical Perspective: The strategy-making hierarchy
总体层（战略层）Corporate level, 事业层Business level and 职能层（战术层）Functional levels
(1) 系统性 Systematic—in a logical and orderly fashion;
(2) 综合性 Comprehensive—a coherent and comprehensive, broad in scope;
(3) 可视性 a full picture of the organization’ internal dynamics.
……

董事会和高层管理 Total entity, direction
The board of directors+top management (CEO, President, other support offers such as COO, CIO, CFO, CKO and strategic planners)
(1) 长期视点Long-term：Financial and non-financial objectives for the entire organization;
(2) 确定范围The current business: Divisions or subsidiaries. Keep+divest or liquidate+new move;
(3) 分配资源 allocate the resources among the businesses;
(4) 建立关系The relationship with the public and image in the community.

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