Functional Strategies(英文版)(ppt 30页)

Functional Strategies(英文版)内容提要：
Advertising
Billboards
Point-of purchase displays
Symbols and logos
Packaging inserts
Sales promotion
Public relations
Personal selling
Direct marketing
……

How?
Formal or informal process
Use prototypes
Use product tests
Use design reviews
Use test markets
How to implement new design
How to evaluate success of new design
……

Other  Financial  Management  Decisions
Capital budgeting choices
Stock dividend policy
Capital budgeting
Cash flow management
Working capital management and short-term financing
Cash and marketable securities management
Accounts receivable and inventory management
Use term loans or leases