中欧管理论坛综述(英文版)(doc 78页)

中欧管理论坛综述(英文版)内容提要：
These are the segments, the business areas that we are in. I'll give you an example of our products as we go along. Overall, the company has about $5 billion US dollars in sales. We are in Switzerland. That is why we talk about Swiss francs. Our headquarters is in Basel, Switzerland. Our four segments we're in are about the same size, so it is a very balanced portfolio and we have very strong market positions. That's one of the good things when you're talking about investor relations. We are a large company, a billion-dollar industry, and we have very strong segments and leading positions. It's much easier to explain your company and investor relations this way than if you come in and say, "We are a small company and we don't particularly define the market."
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You also find this with CDRs. It's an interesting example. CDRs, recordable CDs, if you look from the side, you see some green shade. It's usually silvery or gold, then a green shade. That is a pigment. We make that pigment. We have a modest market share. It's the registration on which the laser burns. It registers the information on the colour, the pigment. The pigment comes from us, primarily sold in Taiwan.
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If you ever want to work in investor relations, English is absolutely necessary. There is no other language than English. No matter which country you're in, you'd better be absolutely fluent in English; otherwise you won't have a chance. The technical terms are all English.

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