Electrolux China “Network Strategy” Project(英文版)(ppt 125页)

Electrolux China “Network Strategy” Project(英文版)内容提要：
EXPECTED RESULTS
Increased Revenue- Improved product availability and promising capabilities- Scalability to meet future business requirements.- Improved responsiveness to market conditions.- Optimized fill rate capability.- More flexible, responsive delivery options- More value-added services.
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Comments
The majority of respondents were positive in their sales outlook both for their sales overall (ranging from refrigerators to general home appliances) as well as specifically for Electrolux products.   Typically, growth in sales of Electrolux products responses ranged in the 10 to 30% band.
Guangzhou, Western China, Eastern China, North Eastern and the North China regions were anticipated to experience the greatest sales growth in the next two years.  Changsha and the Central regions are anticipated to have . And customers who is the new entry into the market expect higher growth rate than the others
Note:  Data limitation since responses were tailored based on the position of the person interviewed (i.e. a general manager of a distributor would have a broader view of sales growth to that of a sales manager only involved in the sales of Electrolux products).
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Exchange Process: from Customer to LDC
(1) Customer accumulates defective goods up to a certain
amount (e.g. 5 units), then informs the After Sales Service
Center directly or via salesman
(2) Repair people go to the site for verification
Fix the refrigerator if possible
If can not fix it and have to exchange or return it, repair people fill in Trouble Shoot Record Form