现代企业文化的定义概述(ppt 60页)（英文版）

现代企业文化的定义概述目录：
一、The business definition concept
二、Applications
三、Business definition steps
四、Client examples
五、Key takeaways

 

现代企业文化的定义概述内容提要：
Examples of Changes in Business Definition
There are several examples of companies that have gained significant competitive advantage by changing the definition of a business.
Federal Express revolutionized the package delivery business by introducing an overnight delivery service
Charles Schwab dramatically altered the mutual funds business by introducing a no-fee service whereby customers could purchase many companies’ mutual funds through Schwab
Calyx & Corolla transformed the flower distribution business by using information technology to cut out traditional distributors and ship flowers directly from growers to customers
Starbucks redefined the coffee shop business from providing coffee to providing a social experience
The Body Shop revolutionized the cosmetics business by merging the ideas of beauty, health, and environmental consciousness
Staples, by adapting the business model of a different industry (grocery stores) and taking advantage of economies of scale in purchasing, changed the office supplies business from a local one to a national one
Bain used business definition to set a strategic foundation for Bunker Hill Door Systems.  The team started with a hypothesis that there were three separate businesses. 
Situation:
Bunker Hill is a $400MM division of Hills Worldwide.  This division manufactures entry doors, garage doors (GDS), and garage door openers (GDOs).  Hills Worldwide has set aggressive growth targets for all divisions
Complication:
Bunker Hill has suffered a continued financial decline in recent years and performance varies widely across the product lines.  Moreover, Bunker Hill faces a strong set of well-established, low-cost competitors.

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