福特汽车產品策略及品牌管理(英文版)(ppt 23页)

福特汽车產品策略及品牌管理(英文版)内容提要：
Summary
Impact of Brand Marketing
Strong Brands……
 
 provide an emotional connection with our customers
 deliver greater product differentiation
 deliver higher levels of customer satisfaction, owner
   loyalty, sales and profit  
  allow less “push” and more “pull” marketing
 Delight the few and attract the many
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