联合利华商品管理(英文版)(ppt 44页)
联合利华商品管理(英文版)(ppt 44页)内容简介
联合利华商品管理内容提要:
Understand the Category Management Model.
Understand the linkage between the Steps in the Model by working through Cat Man Process.
Understand Practical Application of Category Management by Agreeing a Category Plan.
What is the current performance of the Category and Segments?
How does the performance compare to the Market?
What are the Opportunities for Improvement?
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