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Mobile Handset Competitor Analysis: Nokia(ppt 28页)

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Mobile Handset Competitor Analysis: Nokia(ppt 28页)内容简介
Mobile Handset Competitor Analysis: Nokia Intorduction:
How does Nokia position itself now and in 2005?
What are Nokia’s product and value delivery system strategies that differentiate itself from its competitors?
How does its current market position help achieve its goal?
What is Nokia’s key product offerings and how does Nokia differentiate its products from its competitors’?
What customer segments is Nokia targeting at?
In which geographic areas is Nokia strong or weak?
How does Nokia’s product development meet customer requirement?
How do Nokia’s distribution channels differ from its competitors’?
Why does Nokia launch exclusive specialist shops? 
How does Nokia provide customer services?
How much does Nokia invest in JVs and WOFEs in China, and what are the main drivers?
How does Nokia organize to enable the JVs and WOFEs to work together?
How strong is Nokia’s performance and what are the major contributors?
What is Nokia’s performance trend?

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