Strategic Planning（英文版）(ppt 30页)
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- 战略管理
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- 英文版
Strategic Planning（英文版）内容提要：
At a glanceExplain the strategic planning and its four stepsDiscuss how to design business portfolios and growth strategiesDescribe the marketing process and the forces that influence itDefining the company’s business and ssionMission statement: a statement of the organization’s purpose---what it wants to ccomplish in the larger environment.Market orientedRealisticSpecificmotivating，
Setting company objectives and goalsMission: “Food, health, hope” --- of helping to feed the world’s exploding population while at the same time ustaining the environment.Overall objective: to create environmentally better products and get them to market faster at lower costs.The agricultural division’s objective: increase agricultural productivity and reduce chemical pollution by …
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