专业战略分析工具 ppt34

The Profit Pool Lens
The profit pool is the total profit earned in an industry at all points along the industry’s value chain
Segment profitability may vary by customer group, product category, geographic market, or distribution channel
Profit concentration may be very different than revenue concentration
Shape of the profit pool reflects the competitive dynamics of a business
Interactions of companies and customers
Competitive strategies of competitors
Product pools are not stagnant
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