战略成本管理培训(PPT 16页)

Managing Cost and Strategy 
Chi-Wen Jevons Lee
Tulane and Tsinghua
Lecture One
  Value Chain: Strategy Design
     李志文
Three Keys to Success
Fundamental Formula of Business SuccessEconomic Value = (price – unit cost) x quantity
Price and Quantity: Customer Satisfaction,  Customer Loyalty
Cost: Source of Competitive Advantage
 Economy of Scale
Economy of Scope
Division of Labor and Specialization
Structure of Team
Free Form: Double Tennis, Jazz Combo
Centralized: Soccer/Orchestra
Decentralized: Baseball

Basic Components of Team:
Functional Role, Decision Type, Leadership Style
SWOT Analysis of Competitive Advantage
Strength
Weakness
Opportunity
Threat

Finding SWOT: Benchmark Analysis

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