某地产公司海景项目策划书(doc 55页)

前言..............................................1
1.市场分析..............................................2
1．1区域市场分析..............................................2
1．2定向市场分析..............................................3
1．3项目分析..............................................3
1．4竞争对手资料分析..............................................3
1．5项目周边配套状况..............................................3
1.6.项目企划思路..............................................3
2．项目市场定位..............................................3
2．1市场定位..............................................3
2．2项目形象定位..............................................3
2．3目标客户定位..............................................3
2．4目标市场细分..............................................3
2．5目标客户..............................................3
3．销售策略建议..............................................3
3．1市场气氛培养..............................................3
3．2促销手段建议..............................................3
3．3付款方式建议..............................................3
4．宣传策略..............................................3
4．1.媒体选择建议..............................................3
4．2.宣传主题..............................................3
4．3广告创意及诉求..............................................3
4．4广告宣传推广策略..............................................3
4．5媒介的组合策略..............................................3
结束语..............................................3

..............................