LRBG德国汉高公司进入中国市场策略项目建议书(英文版).PPT36
Achieving leadership in China detergent market– Project proposal –Henkel (China) Investment Co. Ltd. ,
Contents Page
A. Fierce competition from international and domestic players has imposed 3
great challenge on Henkel
B. To achieve turnaround, Henkel should adopt an aggressive expansion strategy 10
C. Roland Berger will help develop the appropriate strategy: project outline 12
D. Project organization and time frame 22
E. Value of the project 12
F. Roland Berger is a best partner of Henkel to exploit China detergent market: 12
selected reference
Annex A: Case study - Qiqiang 32
Annex B: Case study - P&G 42
A. Fierce competition from international and domestic players has imposed great challenge on Henkel
After fast increase in earlier 1990th, annual growth of China detergent market has slowed down in these years
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