商业计划书(英文版).pdf43
商业计划书(英文版).pdf43内容简介
1. The Route from Concept to Company ...........................2
1.1. Success factors ....2
1.2. Stages of development ..........................................3
2. The Business Idea..........6
2.1. Developing a business idea ..................................6
2.2. Elements of a promising business idea...............7
2.3. Protecting your business idea ............................10
2.4. Presenting your idea to investors......................11
3. The Business Plan........13
3.1. Advantages of a business plan...........................13
3.2. Characteristics of a successful business plan...13
3.3. The investor’s point of view...............................15
3.4. Tips on preparing a professional business plan.......................................17
4. Structure and Key Elements of a Business Plan..........19
4.1. Executive summary.............................................19
4.2. Product or service ................................................21
4.3. Management team...............................................22
4.4. Market and competition .....................................24
4.5. Marketing and sales.............................................27
4.6. Business system and organization ....................32
4.7. Implementation schedule ...................................36
4.8. Opportunities and risks ......................................38
4.9. Financial planning and financing......................38
..............................
1.1. Success factors ....2
1.2. Stages of development ..........................................3
2. The Business Idea..........6
2.1. Developing a business idea ..................................6
2.2. Elements of a promising business idea...............7
2.3. Protecting your business idea ............................10
2.4. Presenting your idea to investors......................11
3. The Business Plan........13
3.1. Advantages of a business plan...........................13
3.2. Characteristics of a successful business plan...13
3.3. The investor’s point of view...............................15
3.4. Tips on preparing a professional business plan.......................................17
4. Structure and Key Elements of a Business Plan..........19
4.1. Executive summary.............................................19
4.2. Product or service ................................................21
4.3. Management team...............................................22
4.4. Market and competition .....................................24
4.5. Marketing and sales.............................................27
4.6. Business system and organization ....................32
4.7. Implementation schedule ...................................36
4.8. Opportunities and risks ......................................38
4.9. Financial planning and financing......................38
..............................
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