如何创造价值(PPT 28页)

Focuson:CreatingValue
HeyRobin,whydoIwanttocreatevalueinthefirstplace?Canwereviewthis?
Youneedtocreatevaluesothat:a.Peoplefindsomethingusefulonyoursiteandb.
Wanttocomebackformorec.Youcanstartengaingthemandhavingcon
versationsc.Searchengineslikeyoumore
OKRobin,butbesidespublisingarticlesandblogpostshowdoyoucreaterealvalue?
Theproperwaytothink,whenconsideringwhat“value”itemstocreate,istolookata.
whatyourreaderswouldappreciatemostfirst,andthenb.whatyoucanuse
oftheassetsyouhavethatcouldmatchthatneed.
Forexample:yourreadersmaywanttoknowhowYOUdocertainthingsorhowtoachieves
omethingspecific,andyoumayhavematerialyouhaveusedinternallyorforothe
rcoursesyouhavedonethatyoucouldcustomizeandupdateforthisverypurpose.
ContentFormatTypes
Ok,nowIunderstand...Cool.ButHOWdoIknowwhichtypeof“value”contentisbesttouse?
Criteriaforselectingwhatcontenttocreate
Whatisitthatmakessomethingreally“valuable”?
Uniquerecognizabletraitsof"value"objects
Uniquerecognizabletraitsof"value"objects-2
Whatelseisimportant?
Packagingisoftheessence.Avaluablepresent
cannotbegivenoutwrappedintoiletpaper.
and,howdoIknowifIamdoingthingsright?
HowdoIknowifIamdoingthingsright?

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