某购物中心发展模式中英文(ppt 26页)

Brief history of shopping centres in Australia澳大利亚购物中心简史
First shopping centre development in Australia in the 1950s
 1950年代澳大利亚第一代购物中心的崛起
By the 1970’s 到1970年代时
3 Major companies had emerged
 三家重点企业合并
Lend Lease
Westfield
AMP
Success was questioned可行性遭质疑
Retailers had existing outlets 零售商已有店面
Most shopping was conducted in traditional areas
 消费都在传统商圈进行
Shopping centre rents were high 购物中心的租金高昂
Most retail was small business 大多数的零售店都是小生意
The risk 风险
Newness of the product – no history of success
 购物中心属于新产品 – 没有成功历史
Lack of sophistication in retail 零售消费并不精致
Lack of enthusiasm for the product by many retailers 许多零售商对购物中心反应冷淡

 

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