目标市场战略培训教材(PPT 38页)

目标市场战略
市场细分Market Segmentation
市场细分基础Segmentation Bases
Segmentation Bases　细分基础
地理细分变量
Market Segmentation
心理细分Psychographic Segmentation
行为细分变量　
There are four brand-loyalty segments
有效市场细分的标准Criteria for Segmentation
目标市场选择Selecting the Target Market 　
目标市场的选择过程
评估细分市场Evaluating Market Segments　
Evaluating Market Segments
选择细分市场Selecting Market Segments　
单一密集市场Single-segment concentration
Selective Specialization　选择性专业化
Product Specialization产品专业化
Market Specialization市场专业化
Full Market coverage　全线全面市场
目标市场营销战略类型Marketing Strategies for Selecting　Target Markets
Undifferentiated Targeting Strategy无差异性战略　
无差异性战略Undifferentiated Targeting Strategy
集中性战略Concentrated Targeting Strategy　　　
Concentrated Targeting Strategy  集中性战略
Differentiated Targeting Strategy　差异性战略
Differentiated Targeting Strategy 差异性战略
影响营销战略选择的因素
Positioning　定位
市场定位的步骤
市场定位的依据
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