Market Segmentation and Targeting(英文版)(ppt 26页)

Market Segmentation and Targeting(英文版)内容提要：
Market Segmentation：
Markets can be huge and diverse entities made up of individuals.
Since individual wants and needs tend to differ, trying to mass market to a whole market often is inefficient.  Costing too much time and money, and hurting profit potential.
Therefore, a company should focus or target specific groups or segments of individuals to enhance profit opportunities.