外贸英语函电写作技巧讲义(ppt 23页)

外贸英语函电写作技巧讲义内容提要：
Letters—now fondly known as “snail mail’are still used for various
reasons:
1. They seem particularly appropriate for formal introductions to companies, confirmation of contracts and thank you messages, possibly because they can seem appropriately formal, caring or impressive (if printed on good paper).
2. They can be a useful back-up to important e-mailed or faxed messages.
3. They can be used to send bulky material, such as brochures or samples.
4. They can be used when there are problems with the technology required for faxes and e-mail.
8. They can be sent to or from companies which have limited technology.
Importer write s to exporter：
1. We have obtained your address from ……
2.We are now writing you for establishing……
3. We are well connected with all ……
4. We feel sure that we can sell  large quantity of ……
5. At competitive price,价格，竞争力，优势
Compete with/against sb in sth 在某方面与某人竞争
Compete with/against sb. for sth 为^事情与某人竞争
Competition, competitor.
6. Standing 资信情况，信誉等
Standing  cost/orders/directors
Credit standing/financial standing/finances
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