商务英语写作--外贸英语函电(ppt 57页)

商务英语写作--外贸英语函电目录：
I. Form and Structure of business letters
1. Form
2. Structure
3. Addressing Envelopes
II. Writing Principles of business letters
1. Courtesy 礼貌
2. Consideration 体谅
3. Completeness 完整
4. Clarity 清楚
5. Conciseness 简洁
6. Concreteness  具体
7. Correctness 正确

 

商务英语写作--外贸英语函电内容提要：
Compare:
(Polite):
We have received with many thanks your letter of Oct.7, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
(Courteous):
You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of Oct. 7
Try to avoid irritating, offensive, or belittling statement
To answer letters promptly
Consideration 体谅：
emphasize You-attitude (Y) rather than We-attitude (W).
keep reader’s request, needs, desires, feelings in mind.
A. You-attitude
Compare:
W: We allow 2 percent discount for cash payment
Y: You earn 2 percent discount when you pay cash.
W: We won’t be able to send you the brochure this month
Y: We will send you the brochure next month.
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