珠宝行业5竞争动态研讨(ppt 48页)

珠宝行业5竞争动态研讨目录：
一、Definitions
二、From Competitors to Competitive Dynamics
三、个案:General Mills
四、Effect of Competitive Rivalry on a Firm’s Strategies
五、A Model of Competitive Rivalry
六、Competitive Rivalry
七、Market Commonality
八、Resource Similarity
九、A Framework of Competitor Analysis
十、Strategic and Tactical Actions
十一、...........

 

珠宝行业5竞争动态研讨内容提要：
Competitors
firms operating in the same market, offering similar products and targeting similar customers
Competitive rivalry
the ongoing set of competitive actions and responses occurring between competitors
competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantages
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Effect of Competitive Rivalry on a Firm’s Strategies
Success of a strategy is determined by:
the firm’competitive actions
how well it anticipates competitors’ responses to them
how well the firm anticipates and responds to its competitors’ initial actions
Competitive rivalry
affects all types of strategies
most dominant influence is on the firm’s business-level strategy or strategies.
……

第二行动者
跟随第一行动者的竞争性行动而行动的企业(可享有搭便车效果)
第二行动者通常是的第一模仿行动者
成功与否决定于反应的速度(愈快与有利)
第二行动者掌握部分顾客与顾客忠诚
避免部分第一行动者所面临的未知市场风险
必须拥有模仿的必要能力。

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