能源行业的竞争动态(英文版)(ppt 48页)

能源行业的竞争动态(英文版)内容提要：
Definitions：
Competitors
firms operating in the same market, offering similar products and targeting similar customers
Competitive rivalry
the ongoing set of competitive actions and responses occurring between competitors
competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantages
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Competitive Rivalry：
Firms are mutually interdependent
one firm’s competitive actions have noticeable effects on competitors
one firm’s competitive actions elicit competitive responses from competitors
competitors feel each other’s actions and responses
Marketplace success is a function of both individual strategies and the consequences of their use
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Standard-Cycle Markets：
Standard-cycle markets
the firm’s competitive advantages may be shielded from imitation
imitation is moderately costly
Competitive advantages are partially sustainable if the firm is able to continuously upgrade the quality of its competitive advantages
Firms
seek large market shares
gain customer loyalty through brand names
carefully control operations

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