试论能源行业事业层策略(英文版)(ppt 65页)

试论能源行业事业层策略(英文版)内容提要：
Key Issues of Business-Level Strategy：
What good or service to offer customers
How to manufacture or create the good or service
How to distribute the good or service in the marketplace
……

Managing Relationships With Customers：
Establish a competitive advantage along these dimensions:
Reach
the firm’s access and connection to customers
Richness
the depth and detail of the two-way flow of information between the firm and customers
Affiliation
facilitating useful interactions with customers
……

Cost Leadership Strategy：
Cost saving actions required by this strategy:
building efficient scale facilities
tightly controlling production costs and overhead
minimizing costs of sales, R&D and service
building efficient manufacturing facilities
monitoring costs of activities provided by outsiders
simplifying production processes

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