浅析零售行业事业层策略(英文版)(ppt 62页)

浅析零售行业事业层策略(英文版)内容提要：
Key Issues of Business-Level Strategy：
What good or service to offer customers
How to manufacture or create the good or service
How to distribute the good or service in the marketplace
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Types of Business-Level Strategies：
Business-level strategies are intended to create differences between the firm’s position relative to those of its rivals
To position itself, the firm must decide whether it intends to perform activities differently or to perform different activities as compared to its rivals
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Questions Leading to Lower Costs：
1.How can an activity be performed differently or even eliminated?
2.How can a group of linked value activities be regrouped or reordered?
3.How might coalitions with other firms lower or eliminate costs?

 

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