服装行业的事业层策略(英文版)(ppt 62页)

服装行业的事业层策略(英文版)内容提要：
Types of Business-Level Strategies：
Business-level strategies are intended to create differences between the firm’s position relative to those of its rivals
To position itself, the firm must decide whether it intends to perform activities differently or to perform different activities as compared to its rivals
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Cost Leadership Strategy：
Cost saving actions required by this strategy:
building efficient scale facilities
tightly controlling production costs and overhead
minimizing costs of sales, R&D and service
building efficient manufacturing facilities
monitoring costs of activities provided by outsiders
simplifying production processes
……

Differentiation Strategy：
An integrated set of actions designed by a firm to produce or deliver goods or services (at an acceptable cost) that customers perceive as being different in ways that are important to them
price for product can exceed what the firm’s target customers are willing to pay
nonstandardized products
customers value differentiated features more than they value low cost

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