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饮食行业2外在分析方案(ppt 45页)

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饮食行业,分析方案
饮食行业2外在分析方案(ppt 45页)内容简介

饮食行业2外在分析方案目录:
一、The Strategic Management Process
二、The External Environment
三、External Environmental Analysis
四、General Environment
五、Industry Environment
六、Five Forces Model of Competition
七、Threat of New Entrants
八、产业生命周期与进入障碍
九、Bargaining Power of Suppliers
十、Bargaining Power of Buyers
十一、..........

 

饮食行业2外在分析方案内容提要:
A continuous process which includes
Scanning 扫瞄: Identifying early signals of environmental changes and trends
Monitoring 监测: Detecting meaning through ongoing observations of environmental changes and trends
Forecasting 预测: Developing projections of anticipated outcomes based on monitored changes and trends
Assessing 评价: Determining the timing and importance of environmental changes and trends for firms’ strategies and their management
……

General Environment
Sociocultural segment 社会文化面
Women in the workplace
Workforce diversity 劳动力多元化
Attitudes about quality of worklife 工作生活素质
Concerns about environment
Shifts in work and career preferences
Shifts in product and service preferences
……

厂商间的合作可以使大家获得超额利润
合作关系的破坏--个别企业在产业合作下有暗中定价的机会
市场的厂商家数越少,勾结(合作)可能性越高
集中度(concentration ratio)—产业内厂商的数目与相对权力
CR4—产业中最大四家厂商销售额或雇用员工人数占全部产业的比率
竞争厂商规模愈平均,敌对关系愈激烈(但是竞争行动与反应越谨慎)
如果市场上三家厂商的市场站业率分别为0.5,0.25,0.25规模分配指数为10000x(0. 5x0.5+0.25x0.25+0.25x0.25)=3750
指数愈大厂商间愈能合作。


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