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某公司零售业研究报告(英文版)(ppt 68页)

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尼尔森,零售业研究,研究报告,英文版
某公司零售业研究报告(英文版)(ppt 68页)内容简介

某公司零售业研究报告目录:
How Carefree Can Further Improve In Developed City By Gaining On Sofy?
Opportunity exploration in BCD market
Sofy Green Tea Launch Review


某公司零售业研究报告(英文版)内容提要:
    BCD market stands for about 38% for total China liner market, and yearly sales and importance growing(Opportunity)
    Small pack(1~25pcs) stands for 60% market volume importance in BCD market, and popular both modern and traditional channel; while bigger pack(>=40pcs) importance grew slightly
    Small pack crowded with a lot of small locals with lower price dominated(Challenge)
In Bigger pack group,  Sofy and Carefree strong and leading among(Strength)
In North, small pack higher importance than in other regions
Slim market relative small and importance slightly decline(Threat)
    East BCD market the most important among followed with South BCD for liner
    Modern Channel importance increasing in BCD as well,  while traditional store stands for one third of that market still


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