Customer Relationship Management(英文版)(ppt 27页)

Customer Relationship Management(英文版)目录：
一、What is CRM?
二、Why CRM?
三、Evolution of CRM
四、Mass Marketing
五、Target Marketing
六、CRM Cycle
七、CRM Critical Success Factors
八、CRM Components
九、CRM Components (continued)
十、CRM Environment
十一、CRM Building Blocks
十二、Ogilvy and CRM
十三、Ogilvy Interactive China and CRM
十四、The Technology road ahead 2001
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