电子商务的潜在商机(doc 13页)

一、电子商务概观
二、市场环境分析——电子政务、与电
三、电子商务影响和启示

    摘要：电子商务是随着网络技术的发展而出现的新的商品贸易模式，它将为各行各业的经营及营销模式产生带来巨大的影响，并为中小企业进行更广泛的商务活动提供了商机。本文对电子商务的发展、电子商务对提高企业竞争力的意义及企业对电子商务的应用提出了思路及建议。
Abstract: As one of the result of the development of web technology, electronic commerce appeared as a new mode of commodity trade. It will give great impact on the management and marketing model of almost all the commercial enterprises of middle and small scale. In this article, the writer gives detailed information on the development of electronic commerce, its impact on the enterprises competitiveness and suggested on how to exploit the new technology to serve the growth of enterprises competitiveness.

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