IBM的内部资料(ppt 59页)

Subject or context
Major idea or recommendation
Benefits or value proposition
Evidence and analysis
Detailed recommendations and actions
Internet Channels Will Provide Incremental Leads and Revenue
IBM believes there is a substantial opportunity in the online leasing market
XYZ Company should target the following customer segments:
Professional Services and Manufacturing
IT, office, and manufacturing collateral classes
Small business, small ticket market
These customers should be targeted with a multi-channel approach:
Indirect
Aggregators
Direct……
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